About me

Daniela Rojas, Founder of Viva Luxe

 

Welcome to Viva Luxe, where beauty meets empowerment.

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I’m Daniela Rojas, a makeup artist, hairstylist, and the proud founder of Viva Luxe, a first-generation, Latina-owned beauty brand based in Lakeland, Florida. As a busy mom, a loving wife, and a woman who understands the value of self-care, I created Viva Luxe with one goal in mind: to offer high-quality beauty products that make every woman feel radiant, confident, and unstoppable.

 

My journey into the beauty industry wasn’t a straight path it was built on passion, dedication, and a deep love for helping others look and feel their best. What started as a love for makeup and hairstyling evolved into something greater: a desire to not only serve my local community but to connect with women everywhere, offering products that I know they’ll love and truly need.

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From Makeup Artist to Beauty Entrepreneur

 

As a professional makeup artist and hairstylist in Lakeland, Florida, I’ve had the privilege of working with countless clients, listening to their needs, and understanding their desires when it comes to beauty. Over the years, I began to notice a pattern in what my clients were asking for high-quality makeup that is easy to use, versatile, and, most importantly, that makes them feel empowered. They wanted products that worked for their busy lives, products that enhanced their natural beauty without compromising on performance.

 

That’s when I realized: why not create a line of makeup that combines luxury with accessibility, and that speaks directly to women like you? Women who want to feel fabulous, but also need products they can trust every day.

 

A Business Built on Family, Passion, and Inclusivity

 

As a Latina woman, I know the importance of culture, family, and community. These values are at the heart of Viva Luxe. I wanted to build a brand that celebrates our roots while serving a diverse, inclusive audience. I’m passionate about creating products that cater to all skin tones and types, and that allow every woman to express her unique beauty with confidence.

 

Being a mom and a wife has also taught me the value of balance, time management, and the importance of self-love. Whether I'm helping a bride get ready for her big day or squeezing in time for a quick touch-up before a work meeting, I understand how important it is to feel confident, no matter where life takes you.

 

That’s why every product at Viva Luxe is designed with YOU in mind

whether you're a busy mom, a professional, or someone who simply loves to pamper herself. My goal is to offer luxurious, high-performance beauty products that empower you to look and feel your best, every single day.

 

Quality You Can Trust

 

From the moment I began developing Viva Luxe, I knew I wanted to offer products that were not only luxurious but also practical. Each product in our line is curated with care, combining the best of beauty and science to ensure long-lasting wear and high-impact results. As a makeup artist, I’ve tested each formula, ensuring that it works for a wide range of skin tones, and as a hairstylist, I understand the importance of versatility and ease of use.

 

Whether you’re drawn to a bold, statement lip or a soft, everyday gloss, I can promise that every Viva Luxe lip product delivers the rich color, lasting wear, and luxurious feel you deserve. Each formula is crafted to enhance your natural beauty so you can feel confident, radiant, and ready to take on the world, one swipe at a time.

 

A Personal Message from Daniela:

 

"I started Viva Luxe to create a beauty brand that speaks to women from all walks of life. It’s more than just makeup it’s about embracing who you are, celebrating your beauty, and feeling empowered every day. As a mom, wife, and business owner, I know how busy life can get, but I also know how important it is to take that time for yourself. I’m so proud to share this journey with you, and I can’t wait to see how Viva Luxe helps you shine."

 

Join the Viva Luxe Family

 

I invite you to explore our collection of luxury beauty products, each designed to make you feel beautiful and confident. Whether you're in need of a quick makeup fix or prepping for a special occasion, Viva Luxe is here to elevate your beauty routine.

 

Thank you for being a part of our story, for supporting my dream, and for allowing me to be a part of your beauty journey. I’m so grateful to have you in the Viva Luxe family!

 

With love,
Daniela Rojas
Founder & CEO | Viva Luxe
Makeup Artist | Hairstylist | Mom | Wife